Vet nutritionist developed · Human-grade ingredients · Home-compostable packaging · Sydney made
Handmade in our Sydney kitchen · Est. 2021
Real food. Real ingredients.
Made for dogs like yours.
Five single-protein recipes, snap-frozen fresh. Try three boxes and see which ones your dog loves best.
For two years, Pipsqueak hid her food rather than eat it. Expensive kibble, tucked behind cushions, under the couch, in corners she thought I couldn't see. Every vet said the same: "Some dogs are just fussy. She's a Dachshund."
"She wasn't fussy. She had standards.
It just took us two years to realise she was right."
One vet finally suggested sardines over the bowl. She inhaled it. Bowl clean in under a minute. That was the moment — she'd been eating the canine equivalent of breakfast cereal twice a day, watching us eat real food, doing the only thing she could to tell us something was wrong.
Guy and I spent the next two years working with a vet nutritionist on five AAFCO-compliant recipes. Human-grade ingredients. Pipsqueak as our brutally honest taste tester. She has never once hidden her food since.
What makes it different
Made to a standard, not a price point.
Whole ingredients
Named proteins, vegetables, organs. No fillers, no by-products. What you read is what goes in the bowl.
Snap-frozen fresh
Frozen within hours of cooking. No preservatives — nutrients stay intact from kitchen to bowl.
Rotation feeding
Five proteins designed to rotate. Reduces sensitivity risk, keeps mealtimes interesting.
Vet nutritionist-developed
Every recipe AAFCO-compliant, formulated for complete balanced nutrition for dogs under 14kg.
The range
Five recipes. Pick your three.
Each box is 12 heart-shaped patties, 90g each. Mix and match, or triple up on a favourite.
Steggles chicken, carrot, pumpkin, broccoli, chia seeds, chicken liver
90% lean Australian beef, kale, blueberries, basil, beef liver
Emu thigh, kumara, cauliflower, spinach — leanest recipe, ideal for sensitive dogs
Turkey thigh, sweet potato, raspberries, chia seeds
Grass fed lamb, quinoa, green-lipped mussel, mint — rich in omega-3
The trial pack includes
Made in small batches. Every run sells through faster than we expect. Stock is available now — build your box below.
Not sure? Most dogs take to Pip Eats from the first bowl. If yours doesn't, reach out — we'll make it right.
What arrives at your door
Heart-shaped. Handmade. Frozen fresh.
Every patty is made by hand in our Sydney kitchen, snap-frozen fresh, and packed in home-compostable eucalyptus film. This is what real dog food looks like.
Heart-shaped, 90g each. Snap-frozen fresh and delivered to your door.
Good to know
Before you choose your recipes.
Most dogs take to Pip Eats immediately — including dogs that have been refusing food for years. Because it's made from real whole ingredients with natural aroma and texture, it appeals to dogs that dry or wet food doesn't excite. If your dog needs a little time, the transition guide walks you through a gradual introduction that works even for the fussiest eaters.
We recommend a gradual transition over 7–10 days — start with 25% Pip Eats mixed with your dog's current food and increase daily. The full transition guide is included with every trial pack. Dogs with sensitive stomachs may need a slower transition; the guide covers this.
Keep patties in the freezer — they last up to 6 months. Thaw in the fridge overnight and use within 3 days once thawed. Serve at room temperature or slightly warmed. Never microwave. Each box of 12 patties feeds most small dogs for 1–3 weeks depending on size — your feeding guide gives exact daily amounts for your dog's weight.
Excellent Emu is our novel protein recipe — ideal for dogs with chicken, beef or lamb sensitivities as most haven't been exposed to emu before. All our recipes are single-protein with no hidden cross-contamination between batches. If your dog has a specific diagnosed allergy, contact us before ordering and we'll advise.
From the community
Dogs are the honest reviewers.
★★★★★
"Chauncey is not food driven and doesn't eat readily — but with Pip Eats he will stand there waiting for it to be served and eats it all immediately. It has never happened before no matter what I give him."
— Sue, Verified Pip Eats customer
★★★★★
"Dukey has a sensitive stomach and we'd tried everything. Two weeks on Pip Eats and the digestive issues we'd dealt with for two years just... stopped. I wish we'd found this sooner."
— Fiona, Verified Pip Eats customer
★★★★★
"Fed him Pip Eats exclusively for over a year now and he is so healthy with a shiny coat. We will be customers for life!"
— Verified Pip Eats customer
Before you order
Last questions answered.
Portion size depends on your dog's weight, age and activity level. A full feeding guide is included with every trial pack with exact daily amounts. As a rough guide, most small dogs under 14kg eat 1–3 patties per day. Pip Eats can be fed as a complete meal or as a wholefood topper alongside your dog's existing diet.
No. The trial pack is a one-off purchase — no subscription, no lock-in. If you love it, you can start a Club Pip subscription after your trial for 10% off every order.
Pip Eats ships frozen via cold-chain courier. Your order is packed with dry ice and delivered to your door. Shipping is calculated at checkout — from $17 for most of Australia. WA, TAS and SA from $30. We currently deliver across Australia excluding NT.
Build your trial pack
Pick your three boxes.
Each box = 12 heart-shaped patties · Mix and match across all 5 recipes
Cheeky Chicken
Popular
Brilliant Beef
Grass fed
Excellent Emu
New
Tasty Turkey
Popular
Luscious Lamb
Grass fed