FRESH FOOD FOR SMALL DOGS

The bowl your dog actually finishes

Restaurant quality meals, snap-frozen and made by hand in our Sydney kitchen.
6,500+ small dogs fed across Australia 
Build my dog's trial
3 boxes from $120 · one-off, no subscription
The bowl your dog actually finishes
✓ Veterinary Nutritionist formulated
✓ Complete & balanced (AAFCO)
✓ Real Aussie meat, no fillers
✓ Made in our own Sydney kitchen

SOUND FAMILIAR?

They sniff it, look at you and walk away

Dinner has turned into a negotiation

There are three half-used bags in the pantry

You've tried warming it, topping it, hand-feeding it

A dog that keeps turning down food isn't a fussy dog. It's food that wasn't worth eating.

THE DIFFERENCE

Artisan made, Veterinary Nutritionist developed

We make a few hundred boxes a week

Prepared by hand in our own commercial kitchen in Sydney, using fresh wholefood.

Built for a small dog

90g heart-shaped patties, portioned for dogs under 14kg. Break one off at a time and the rest stays frozen.

Artisan, wholefood meals for dogs.

Veterinary Nutritionist developed for complete and balanced (AAFCO) nutrition. Five single-protein recipes — discover your dog's favourites.
600,000+
Heart patties served
6,500+
Dogs fed across Australia
4.48
★★★★★
from 277 reviews

The only dog food on the menu at InterContinental Sydney Double Bay.

Suma Y.
"Chottu has always been a picky eater… now he loves Pip Eats, licks his bowl squeaky clean everytime!"
Suma Y. · Verified review, March 2026
Carmel
"I have tried so many different fresh brands for him and he eats them for a couple of days and then turns his nose up. I'm so happy to have found something that he will eat consistently."
Carmel · Verified review, May 2026

THE TRIAL PACK

Three boxes. 36 hearts. Choose your recipes

Whether your dog is a stickler for the familiar or loves trying something new, here's a delicious match for them.

Most popular

Classic Trial Pack

Chicken, Beef and Lamb — the three flavours that most Pip dogs start with.

Pick 3 boxes — mix them, or take three of the same

Cheeky Chicken

Aussie chook, veggies, chia

Most popular
0

Brilliant Beef

Aussie beef, blueberries, basil

Most popular Active dogs
0

Luscious Lamb

Local grass-fed lamb, veggies, mint

All life stages
0

Tasty Turkey

Turkey, sweet potato, raspberry · +$5 a box

All life stages Sensitive Tummies
0

Excellent Emu

Victorian Emu, kumara, peach · +$5 a box

Novel Protein Sensitive Tummies
0
Trial pack — 3 boxes $120
  • One-off order. No subscription, nothing starts automatically
  • Frozen delivery calculated at checkout
  • 36 hearts — 2 to 3 weeks of meals for a small dog
WHAT'S IN EVERY RECIPE

Real ingredients. Nothing hidden.

Five recipes made from fresh Aussie meat, veggies and superfoods. No fillers, no nasties — and no vague "meat by-products". Tap any ingredient to see what it is.
Cheeky Chicken

Cheeky Chicken

Chunks of Aussie chook and chia. The highest-protein, lowest-calorie recipe of the five. For adult dogs.
Tap an ingredient to learn more.
Select an ingredient to see details.
“I’ve finally found a healthy meal for my fussy Jack Russell fur child. She absolutely loves the chicken”
Dawn · verified review

Adds a box to your trial — nothing goes in your cart yet.

FROM OTHER SMALL-DOG HOUSEHOLDS

What happens at dinnertime

UGC
"Our chihuahua has Pip Eats for breakfast and dinner and absolutely loves it. Anyone that knows how fussy chihuahua's are will know that when you get a good meal for them, stick with it."
Natasha M. · verified review
Melinda B.
"I have 2 small dogs, 1 with an allergy to fat. The food arrived and it looked good enough to eat and both of my dogs have tolerated the dinners and loved it. I've moved from Lyka to Pip Eats."
Melinda B. · verified review
Helen B.
"My dachshund gobbles up his Pip Eats food with delight, he is full of energy, has a really glossy coat! Every little dog should have Pip Eats!"
Helen B. · verified review
UGC
"I keep the meals in the freezer and heat them up in the microwave for convenience, my doggie likes the chicken and the beef."
Annelie M. · verified review
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IN YOUR KITCHEN

It takes a corner of the freezer

1

It arrives frozen

Three boxes, each about the size of a child's shoebox.
2

Defrost overnight in the fridge

Take out what you need for the next day, usually two or three hearts for a small dog. The rest stays frozen. Once defrosted, treat it like a steak and use within 24 hours.
3

Serve it how they like it

Four ways that all work:
Raw Air fried Cooked Microwaved
<p>It takes a corner of the freezer</p>
WHY WE STARTED

For two years, Pipsqueak hid her kibble rather than eat it — behind cushions, under the couch, in corners she thought I couldn't see. Every vet said the same thing. Some dogs are just fussy. She's a dachshund.

She wasn't fussy. She had standards. One vet finally suggested opening a tin of sardines over her bowl, and she cleaned it in under a minute.

Guy and I spent the next two years building five recipes with a Veterinary Nutritionist, using Pipsqueak as the taste tester. She's eaten nothing else for five years, and she's never hidden her food again.

— Zoe Catchlove, co-founder

Questions

Every state and territory except the Northern Territory. Frozen delivery is calculated at checkout once you enter your address.

Some dogs dive straight in. Others need a week or two, especially coming off dry food — that's normal, and it's usually about pace rather than taste. Every order comes with a transition plan: start at 20% Pip mixed through their old food and build up over a fortnight. Serving it warmed or air-fried converts a lot of hold-outs. If you're a week in and getting nowhere, email us — we've talked a lot of owners through this.

Most small dogs eat two to three hearts a day, split across two meals. Three boxes is 36 hearts — around two to three weeks of meals for a small dog depending on size. A little longer while you’re transitioning across from their old food.

No. The trial pack is a one-off order and nothing starts automatically. If you'd rather go straight to a regular delivery, we can set that up for you afterwards — just ask.

Plenty of customers do, either as a topper or as one meal a day alongside kibble. It's also how the transition plan works, so it's a natural way to start.

Three boxes, each about a child's shoebox at 19.5 × 11 × 7.5 cm. They stack.

We portion for dogs under 14kg. Larger dogs can eat it happily, it just works out to more hearts per meal. Luscious Lamb and Tasty Turkey are formulated for all life stages including puppies; the other three are for adult dogs.

Your dog has standards too

Not sure where to start?
The Classic — Chicken, Beef & Lamb, $120
Build my dog's trial
One-off order · No subscription · Frozen delivery calculated at checkout